“Angel Cheung, one of the key players in Hong Kong’s perfume industry, is regarded by many as the authority on all things that delight nostrils. From crafting personalised scents for beauty lovers, to devoting her creativity to producing unique fragrances for leading luxury brands, Cheung is truly in a league of her own as an entrepreneur in the niche beauty space. In this interview with Tatler, Cheung talks about her passion for perfumery, tips on finding our signature scents, and how bespoke fragrances have become so popular now. ”

“As the founder of Intime Artisan de Parfum, Angel Cheung uses scent to shape experience, express emotions and create memories. With over 10 years of experience in the perfume industry and profound knowledge as an aromatherapist, in her workshop, bespoke perfume can be a scent signature. What captures our attention? What brings us back for more? What is the perfect vessel for memory? How does a story keep us hooked, haunt us forever? ”

“Perfumes were never a part of Intime's founder and now-perfumer Angel Cheung's childhood. Her mother did not wear any scents and her first memories of fragrance were Florida water and baby powder, which still triggers memories of childhood. "I did not realize that I had a good sense of smell until I worked for perfume brands, where I started to appreciate perfume and understand the story behind it," she said.”

“今天行經尖沙咀某商場，總被一陣的呍呢嗱香味「搶奪嗅覺」，亦即是所謂香味品牌營銷（Scent Branding）的一種，但效果有彈有讚。港產調香師張詩敏（Angel）說，其原理是「用一個客人喜愛很甜的味道，吸引他們留耐一點」。 Angel曾為半島酒店創作專屬沐浴用品，以香氣駕馭感官之法，她自然明瞭，如何按照品牌的形象和個性，增強其辨識度和忠誠度，才是marketing上的關鍵所在……”

“...曾為半島酒店創作專屬香氣的調香師 Angel Cheung 便認為，既然香水是名片般的個人記認，亦是個性品味的彰顯，選擇香水更不應人云亦云，因而引進法式香水創作，透過香氣說故事，為每人每事打造獨一無二的專屬香氣。”

“香氣，在一呼一吸瞬間，既能釋放壓力，同時亦能療癒自己。今期我們邀請了本地小眾香水品牌 Intime Artisan de Parfum 創辦人 Angel Cheung（張詩敏），就香薰治療及沐浴儀式為大家分享一些貼士。”

“Don’t you think that the perfume you wear reflects on your personality too? At Intime, you can create your own unique fragrance that is all you! It would also be a unique personalised gift for your lover (or a loved one!) as a bespoke name can be printed on the bottle. You can mix and match amongst 32 enchanting scents to create your 15ml Eau de Parfum. Classes can be conducted in either English or Cantonese.”

“Give the gift of love and fragrance with Intime Artisan de Parfum's Journey of Love Collection. Inspired by various stages of love, the collection offers six variants of perfume that commemorates the feeling of being in love, from the fluffy sweet dream phase of First Love to the intense and complex feelings of Crazy Love.”

“Fancy making your own bespoke perfume that encapsulates you in a bottle? Join perfume artisan and founder of fragrance brand Intime Artisan de Parfum, Angel Cheung, in her beautiful studio in Tsim Sha Tsui for the Perfume & Personality workshop.”